Case study 01 · Our own site
We sell schema fixes. Our own site had none.
We pointed the audit at whocanfindme.com. It scored our Structured Data at 0/100 because the page emitted zero JSON-LD blocks. We shipped the fix it told us to ship, re-measured, and put both runs on this page.
Live production run: https://whocanfindme.com/ · 28 July 2026
How these numbers were produced
The live run above measured production. The before/after pair below measured the code before the fix and the code after the fix on an identical local origin, so every point of movement is attributable to the change and nothing else. That matters: a local origin is plain HTTP, which costs about 35 points of Technical Health on its own, so comparing a production run against a local one would have shown a swing our fix did not cause. Same audit pipeline as your free scan, heuristics only, no AI calls.
What we changed
Added Organization + WebSite JSON-LD site-wide src/app/layout.tsx
Every page now emits an identity graph in the document head. Before this, the site had zero JSON-LD blocks: the audit's `jsonLdBlocks` count was literally 0, which is why the Structured Data score was 0/100.
Added FAQPage markup to the Help page src/app/help/page.tsx
The eight most-asked questions on /help now carry FAQPage markup, generated from the same array the page renders visibly. We did not invent questions to feed the parser. FAQPage is the single highest-weighted structured-data signal in our own scoring.
Added BreadcrumbList markup to the Help page src/app/help/page.tsx
Gives AI engines an explicit position for the page within the site rather than making them infer it from the URL.
The measurements
Homepage/
overall 61 → 66 +5
Before
After
What actually moved
- Structured Data0 → 30 +30
Unchanged: AI Crawler Access, Extractability, Authority & Factual Density, Freshness, Technical Health. We are showing you the ones that didn’t move too, because a case study that only reports its wins isn’t evidence.
before: http://localhost:3948/ · 28 July 2026
after: http://localhost:3947/ · 28 July 2026
Help & FAQ/help
overall 66 → 78 +12
Before
After
What actually moved
- Structured Data0 → 70 +70
Unchanged: AI Crawler Access, Extractability, Authority & Factual Density, Freshness, Technical Health. We are showing you the ones that didn’t move too, because a case study that only reports its wins isn’t evidence.
before: http://localhost:3948/help · 28 July 2026
after: http://localhost:3947/help · 28 July 2026
Same audit, pointed at your site.
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